Google AdSense remains the easiest way to monetise a website. But getting approved isn't automatic — Google rejects most applications. Here's exactly what you need to do for first-try approval.

AdSense Approval Requirements (Updated for 2026)

  • A live website with a custom domain (no subdomains)
  • Original, high-quality content in a Google-supported language
  • Easy navigation and clean design
  • Required pages: About, Contact, Privacy Policy, Terms, Disclaimer
  • HTTPS enabled
  • You must be 18 or older (or have a guardian apply)
  • Domain age: typically 6+ months in some countries (varies)

Step 1: Create at Least 15-25 Quality Posts

Each post should be 800-2000 words, original, and genuinely helpful. Avoid copied or AI-spun content — Google's reviewers can spot it instantly.

Step 2: Add the 5 Mandatory Pages

About, Contact, Privacy Policy, Terms & Conditions, and Disclaimer pages are absolute musts. Make sure your Privacy Policy mentions cookies, AdSense and Google Analytics.

Step 3: Set Up Clean Navigation

Ensure visitors can reach any page in 2 clicks. Add a clear menu, footer links and breadcrumbs.

Step 4: Optimise Site Speed

AdSense reviewers look at page experience. Aim for 90+ on PageSpeed Insights. Compress images, defer JS, enable caching.

Step 5: Apply via AdSense

Sign up at google.com/adsense. Add your site, paste the verification code in your <head>, and wait. Approval takes 7-21 days typically.

Common Rejection Reasons

  • Low-value content — fix by writing more in-depth original posts
  • Insufficient content — add more posts (target 25+)
  • Navigation issues — improve menus, add sitemap
  • Policy violations — remove copyrighted images, adult content, illegal topics
  • Site under construction — finish the design before applying

What to Do After Rejection

Read the rejection email carefully. Fix the specific issue mentioned, wait 1-2 weeks, then reapply. Don't spam reapplications — that can blacklist your site.

Final Tip

If you're stuck, our team at Social Spark Agency offers a guaranteed AdSense approval service. We audit your site, fix issues, write content if needed, and handle the application end-to-end.